It's a short summary of the most vital information about your startup to create chemistry with your investors. Usually, it should take no more than 30 seconds, but there are pitches of 45, 60, and 120 seconds, and ideally should not be longer than an elevator ride. In our scenario, we focused on a 1-minute elevator pitch by a startup founder.
We used Airbnb as an example so you can not only learn the technique but apply it right after to win the attention of your investors. It is especially great to have when you need to pitch and you have limited time and no slides. Therefore, a brief elevator pitch should be sufficient to introduce your startup idea and pique the investor's interest, so that sparkles chemistry in their minds to lead you to longer meetings with them.
Don't expect to get a check right after the elevator pitch. It's just not working like that.